December 18, 2016
Ferrero Rocher: Reward those who seek no rewards
On the cusp of the New Year Ferrero Rocher, in collaboration with SLAVA creative agency and strategic shop Resonate Strategies, have put out an ad in which we experience a simple yet touching story about a lighthouse keeper. The protagonist has made sure that ships navigate a patch of dangerous coastal waters safely over a period of many years as the lighthouse steadfastly lights the way for them. However no sailor has ever seen the lighthouse keeper.
Thanks to Ferrero Rocher we witness a little miracle just before Christmas as the lighthouse keeper gets to see a few of the people he has been working to keep safe over the years…
This film is about humanity, recognition and the life of a normal person. In each of our lives there are people who do good, important and kind things for us even though sometimes we may not even notice it.