To promote the project we “planted” some famous Russian poets and writers and let them grow right in the parks. This process of “grass art” was filmed and the result was put on billboards.
Creative directors DENIS LAPSHINOV, VICTOR SOKOLOV
Illustrator ANNA EGIDA
Copywriter JULIYA ANDRIYANOVA
Account director JOHN MARK FITZPATRICK
Illustrator SERGEY KLESCHEV (MONOBROV)
Gardener ALEXEY HOBOTOV
Producer EGOR MARAEV